The natural personal care market is now outperforming the growth of the traditional market. Companies are expanding their product line and are offering new natural products to capture the mounting interest of green consumers. One product showing a significant rise in popularity is natural deodorant. But is being natural enough to win over consumers?
To answer bluntly, no. Consumers are demanding more than just a natural deodorant, and are unwilling to sacrifice efficacy for natural ingredients. Companies are listening to consumers’ demands. They are now heavily investing in green chemistry and are creating natural deodorants with equally effective results as the strongest chemical deodorants. Consumers no longer have to make a sacrifice to avoid harmful ingredients.
One such natural ingredient allowing deodorants to be both natural and effective is potassium alum, a naturally occurring mineral. Deodorant companies are replacing their harmful or toxic chemical ingredients used to prevent odor with the natural mineral. And if they aren’t, they should. Potassium alum is a natural deodorant ingredient that provides very effective odor protection, and best of all, it is an equally effective alternative to synthetic active ingredients.
A common type of deodorant made from potassium alum is crystal deodorant. The name stems from the fact that the naturally occurring form of potassium alum is a crystallized mineral. In its raw form it looks similar to quartz whereas it is a colorless translucent crystal that forms in clusters. However, the preferred form of potassium alum for the commercial production of natural products, other than crystal deodorant stones, is potassium alum powder. Potassium alum powder makes it possible to formulate a variety of products that have natural odor protection, such as soaps, lotions and body sprays. The ideal choice is micronized potassium alum, because the potassium alum powder is so fine it dissolves in liquids. Potassium alum powder is obtained by crushing, grinding and milling the naturally extracted mineral crystals.
Potassium Alum Deodorant Benefits:
Potassium alum deodorant can provide benefits that are unmatched by leading traditional deodorants. Potassium alum, when used in its pure state, will provide 24 hour odor protection by inhibiting the growth of odor-causing bacteria. Additionally, it is hypoallergenic, and does not include fearful ingredients like Parabens or aluminum chlorohydrate. Also, an added benefit of potassium alum deodorant is that when it is applied to the skin it is totally invisible and leaves no white streaks or oily residue.
Furthermore, potassium alum can act as a great aftershave. It provides astringent and antiseptic effects which allow it to stop the bleeding of shaving cuts and nicks while toning and firming the skin. And, a little known secret of potassium alum is that it can also prevent razor bumps or even help remove pimples.